When plain text is not enough, Viber for Business gives businesses the ability to send rich messages: product images, CTA buttons and carousels, often at a cost lower than SMS and with "seen" reports.
What is Viber Business?
It is Viber's official channel for businesses, which allows bulk messaging with a branded sender (Business account). Unlike SMS, it supports media and interactive elements, but it requires an internet connection on the recipient's device.
Viber message types
- Text: plain text, like an "upgraded" SMS.
- Text + button: a message with a CTA button that leads to your website.
- Image / Video / File: visual content for products and offers.
- Carousel: multiple products with images and buttons in a single card.
- Survey: interactive questions and surveys.
See all the capabilities on the Viber Campaigns page.
When to prefer Viber over SMS
- When you want to show product images or promotional graphics.
- For buy buttons that lead straight to your online store.
- For a carousel with multiple products in a single campaign.
- When you want seen reports to know who viewed the message.
SMS remains ideal for urgent notifications and OTP. See the detailed SMS vs Viber vs Email comparison.
SMS fallback
A good practice is fallback: if the recipient does not have Viber, the message is delivered automatically as an SMS. This way you ensure maximum delivery without double effort.
Conclusion
Viber Business is the ideal complement to SMS: where SMS offers immediacy, Viber offers rich, interactive content. On a unified platform such as iSend, you can run both channels with fallback.
Frequently asked questions
Send Viber campaigns with rich content
Images, buttons & carousels, with SMS fallback, from iSend.