In retail, the goal is to bring the customer back into the store. SMS marketing is the most direct way: it lands in the customer's pocket and is read within minutes, without depending on ads.
How a store puts it to work
- Flash sales: "Today only: 30% off all winter items!"
- New arrivals: let your loyal customers know first.
- Loyalty & points: special offers for members.
- Back in stock: "The product you wanted is back!"
SMS or Viber?
For quick alerts, SMS is ideal. When you want to show product images or a carousel of the new collection, Viber has the edge. Combining them gives the best results. See the channel comparison.
Build your list in the store
Collect numbers with consent at the checkout, with popup forms on your site or with QR codes in the shop window. Offer an incentive (for example a first sign-up discount) and always provide an opt-out option.
Conclusion
SMS marketing gives brick-and-mortar stores their own direct communication channel, independent of algorithms. With the right list and timing, you increase foot traffic and sales. See our solutions for retail.